Blast'D Identity System

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Blast'D Identity System, neo-brutalist, playful, pastel

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A collection of colorful stationery items including business cards and an envelope featuring a playful brand identity.

Palette
#C4B7B7
#2E37A3

Summary

A collection of colorful stationery items including business cards and an envelope featuring a playful brand identity.

Visual description

The design uses high-contrast pastel color blocking on rectangular cards and an envelope. A blue speech-bubble logo containing the word 'BLAST'D' is positioned prominently. Bold sans-serif typography is used for short, casual phrases like 'Hey Dude' and 'I'm at the bar'.

Key takeaway

Use bold, high-contrast pastel color blocking paired with casual, conversational typography to create a friendly and approachable brand personality.

Reuse notes

Reach for this style when designing brand identities for consumer-facing entertainment or lifestyle brands that want to appear youthful and energetic.

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