VIVO Brand Identity System

Summary

A brand identity presentation showcasing a geometric logo and a color-coded icon system on a dark background.

Visual description

The image features a white 'VIVO' wordmark composed of geometric shapes (triangle, rectangle, circle) on the left. To the right, two rows of small geometric icons—a triangle with a plus sign—are displayed in a spectrum of colors including white, blue, red, yellow, and green.

Key takeaway

Using a consistent geometric shape paired with a color system creates a scalable and recognizable brand language.

Reuse notes

Use this approach when designing a brand identity that requires a modular icon set and a strong, simple logo.