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A vertical identity system composed of three pill-shaped modules featuring a tennis ball, slogans, and brand wordmarks.
Summary
A vertical identity system composed of three pill-shaped modules featuring a tennis ball, slogans, and brand wordmarks.
Visual description
Three rounded pill shapes are stacked vertically on a black background. The top pill is white with a yellow tennis ball and the text 'SPORTSON.TENNIS'; the middle pill is neon yellow with the text 'PUSH THE LIMITS' and a circular cutout; the bottom pill is white with a circular cutout and the wordmark 'SPORTSON'.
Key takeaway
Use modular pill shapes with high-contrast colors and negative space cutouts to create a rhythmic, cohesive brand language.
Reuse notes
Ideal for sports branding, athletic apparel, or energetic lifestyle media identities.
