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A graphic identity system for a sports brand featuring a tennis ball icon, a bold slogan, and a stylized wordmark, all contained within rounded pill shapes.
Summary
A graphic identity system for a sports brand featuring a tennis ball icon, a bold slogan, and a stylized wordmark, all contained within rounded pill shapes.
Visual description
The design features three horizontal pill-shaped elements on a black background. The top pill contains a lime green tennis ball and the word 'SPORTON'; the middle pill features the slogan 'PUSH THE LIMITS' in bold yellow; the bottom pill shows a stylized 'SPORTON' wordmark with a circular graphic.
Key takeaway
The design uses high-contrast colors and rounded geometric shapes to create a dynamic, athletic brand identity.
Reuse notes
The pill-shaped containers and bold typography can be adapted for social media assets, apparel, and sports marketing materials.
