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A white paper coffee cup featuring a black line-art illustration of a man in a suit and glasses, accompanied by satirical text.
Summary
A white paper coffee cup featuring a black line-art illustration of a man in a suit and glasses, accompanied by satirical text.
Visual description
A black line-art portrait of a man wearing glasses and a suit is centered on a white cup. Below the illustration, the text 'WE'RE HARDLY NOTICING YOU AT "SNOBISM"' is written in a mix of handwritten and display styles, followed by 'YOU CALL IT "COFFERSHOP"' at the base.
Key takeaway
Using satirical, self-deprecating humor in typography and illustration can create a strong, memorable brand personality.
Reuse notes
Use this approach when designing lifestyle packaging for brands that want to establish a witty or irreverent tone.
