Brand Identity System for Fios

Summary

A collection of four brand assets featuring high-contrast red and white geometric shapes paired with black and white photography.

Visual description

The design uses bold red geometric shapes that intersect with black and white photographic portraits. Large, heavy sans-serif typography like 'fios' and 'for nard' is used alongside smaller, justified text blocks. The layout relies on a strict grid with high-contrast color blocking.

Key takeaway

Use oversized, heavy sans-serif typefaces paired with aggressive geometric shapes to create a sense of movement and structural strength.

Reuse notes

Reach for this style when designing a bold, modern brand identity for a tech company that needs to appear cutting-edge and energetic.