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Experimental display serif constructed from repeating vertical stripes, merging medieval letterforms with contemporary optical rhythm.
Summary
A video showcasing New Phase, an experimental display serif typeface inspired by medieval inscriptions and architectural structures, constructed entirely from repeating vertical stripes of varying heights that create optical rhythm and letterform definition.
Visual description
Adobe Illustrator workspace showing the typeface "THANK YOU" rendered in black and white. Each letterform is built from stacked horizontal lines of varying widths, creating a halftone-like textural effect. The poster frame visible shows the concept clearly: geometric, striped construction fills forms while negative space defines letter boundaries. The design appears in white and light gray tones on the dark canvas.
Key takeaway
The clever use of repeated geometric elements (vertical stripes) as the primary structural building block for letterforms, transforming a technical constraint into visual interest. The optical rhythm created by varying stripe heights gives the typeface personality while maintaining legibility.
Reuse notes
Ideal reference for experimental type design, geometric construction methods, and display faces that prioritize visual impact over readability. Works well for poster work, branding, and print design where unconventional letterforms enhance messaging. The technique could inspire pattern-based logo work or modular design systems.
