Apple's iPhone X hero screen featuring a bold red-to-blue gradient with bloom effect, filling the entire device display.
Summary
Apple's iPhone X launch hero image: a vibrant red-to-blue diagonal gradient filling the device screen, demonstrating color depth and the notch design.
Visual description
Full-device portrait showing iPhone X with black bezels and notch. Display fills 95% of the frame. Screen content is a smooth, high-saturation gradient flowing diagonally from vibrant red/magenta in the upper left to electric blue in the upper right, transitioning through pink/coral, settling to cream/white in the lower third. The gradient has soft bloom/glow effects at color transitions. No UI elements, text, or icons. The device is centered and shown straight-on. The gradient's intensity and saturation demonstrate the phone's color accuracy.
Key takeaway
Simplicity as technical showcase. By showing only gradient and color, Apple emphasizes the hardware's display quality without distraction. The diagonal flow creates motion within stillness.
Reuse notes
A masterclass in product hero imagery: use a single visual phenomenon (here, gradient quality) to communicate device value. Works best for tech product launches and high-end device marketing. The gradient itself is a design trend anchor; it appears across Apple's ecosystem and has inspired countless SaaS and app designs. Vertical mobile format; use as a full-bleed hero or device mockup frame.
