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A corporate wordmark featuring the IBM brand name and Cloud service identifier on a solid blue background.
Summary
A corporate wordmark featuring the IBM brand name and Cloud service identifier on a solid blue background.
Visual description
The image shows the text 'IBM Cloud_' in a sans-serif font. 'IBM' is in a lighter weight, 'Cloud' is in a bold weight, and a trailing underscore follows. The background is a solid, light blue.
Key takeaway
The design uses weight contrast to distinguish between the parent brand and the specific service.
Reuse notes
Use as a reference for clear typographic hierarchy in corporate branding.
