Animated Logo Mark Explorations

Summary

A motion study exploring a set of circular logo marks that morph through geometric segment variations across a vibrant color palette.

Visual description

Six circular marks are arranged in a 3 by 2 grid on a white background, each in one flat color: blue, pink, green, purple, orange and cyan. Every circle is sliced into soft, rounded segments separated by thin white gaps, ranging from a simple two-part split to radial petals and vertical bars. The segments have blobby, organic corners rather than hard edges.

Key takeaway

Build a logo family from one circle cut into rounded fragments with consistent thin gaps, then vary only the cut pattern and color so each mark feels distinct yet clearly related.

Reuse notes

Reach for this as a motion still reference. Pairs with geometric, abstract directions. Original by Aditya Induraj.