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A redesigned animated logo lockup for Vercel's retail vertical, featuring a barcode scan effect that animates across the highlighted word in red and pink tones.
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Summary
A redesigned animated logo lockup for Vercel's retail vertical, featuring a barcode scan effect that animates across the highlighted word in red and pink tones.
Visual description
Clean white sans-serif logotype 'Vercel for' sits left-aligned on black, with 'retail' highlighted in a soft pink rectangular background. A barcode scan line in red sweeps horizontally across the highlighted word, flanked by vertical line patterns suggesting motion and data. Version number anchors the bottom right.
Key takeaway
Use a scanning or sweep animation across a key word to add kinetic energy and connote real-time processing or technology engagement.
Reuse notes
Reach for this as a motion still reference. Pairs with typographic, minimal directions. Original by Christopher Kindl.
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