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Gradient sky hero with glass nav, insurance-focused headline, expert-match CTA, and illustrated geese over pink sunset clouds.
Summary
A healthcare hero using migration metaphor with centered serif promise, insurance subcopy, and illustrated geese over stylized clouds.
Visual description
Vertical gradient from sky blue to soft lavender. Floating semi-transparent pill navbar with white baba logo, uppercase white nav links with chevrons, ghost Log In and solid white Get Started. Centered large white serif Navigating healthcare is hard with sans subline about insurance-covered experts. White Match with an expert button with blue arrow and soft glow. Bottom third pink-magenta clouds with yellow highlights and five illustrated Canada geese in flight.
Key takeaway
Geese metaphor communicates guidance without stock medical imagery. Insurance line directly under headline answers the primary objection. Glass nav preserves illustration continuity.
Reuse notes
Medicare or advocacy landing pages needing warmth over hospital aesthetics. Illustration-heavy hero needs complementary product proof below fold.
