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Split hero with nav, crosshair-framed copy about automated SMB risk decisions, blue demo CTA, and right-side workplace photo.
Summary
A financial institutions hero with full navigation, left copy block framed by corner crosshairs, and a large right photo of a smiling professional at work.
Visual description
White background with top navbar: Baselayer logo, centered product links, ghost SIGN IN, and blue BOOK A DEMO. Left column framed by four small black plus corner marks includes FINANCIAL INSTITUTIONS overline, large serif headline about instant automated SMB risk decisions, blue demo button, and sans-serif subcopy about turning fragmented data into instant answers. Right half is a large photo of a woman with curly hair smiling while working, with a blurred colleague shoulder at the edge and subtle rounding on the outer right corner.
Key takeaway
Human photography balances data-heavy fintech messaging. Crosshair corner frame ties hero copy to Baselayer's technical motif without wrapping the photo. CTA above supporting paragraph prioritizes conversion before explanation.
Reuse notes
Strong for vertical landing pages targeting banks or lenders. Photo must feel authentic, not generic stock. Split layout stacks naturally on mobile with image below or above copy.
