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Full-bleed cinematic hero with slat-overlay runners video, left-aligned serif headline, HSA badge, pricing sub-copy, navbar, and three-column value bar at the base.
Summary
A Function above-the-fold hero with warm video of runners through a field, diagonal slat masking, left-aligned white serif headline about an advanced health check, and a three-stat bar along the bottom.
Visual description
Full-width hero on a warm brown-orange cinematic background showing two people running through tall grass, partially obscured by a diagonal slat or shutter overlay. Top orange announcement bar reads "Gift health for $1/day. No shipping required." in white. Navbar: Function logo left, centered white links (How it works, What we test, Scans, FAQ, About), Login link, terracotta "Start testing" pill, search icon, and hamburger menu right. Left-aligned hero copy: semi-transparent grey pill badge "HSA/FSA Eligible," large white italic serif headline "Your advanced health check," grey sans paragraph stating yearly 160+ lab tests detecting 1000+ conditions with strikethrough $499 to $365 per year ($1 per day), and off-white "Start testing" pill CTA. Bottom bar spans full width with three white columns separated by thin vertical rules: "160+ lab tests / Detect 1k+ diseases," "2x per year / Track for life," and "No insurance / Transparent cost." Small circular pause icon bottom-right implies looping background video.
Key takeaway
The slat overlay on full-bleed video adds editorial texture without losing the human motion underneath. Strikethrough pricing in the sub-copy plus the bottom stat bar reinforce value before scroll.
Reuse notes
Strong reference for health, longevity, or premium consumer services needing cinematic hero energy on dark imagery. Video background requires still fallback and pause control. Navbar and announcement bar are page chrome from the full capture; reuse the hero block alone on lighter pages may need nav stripped. White serif on warm photo needs sufficient overlay contrast.
