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Full-bleed hero with hands chopping carrots on video, left-aligned white headline, and lime-accent nav over warm kitchen imagery.
Summary
A warm, full-width Get Joy hero pairing a looping kitchen prep video with a left-aligned headline, subcopy about whole-food nutrition, and a white pill Shop Now CTA.
Visual description
Top bar shows the white script Get Joy logo left, centered uppercase nav links in white sans-serif (Shop, Our Ingredients, Our Story, Reviews, Blog, Get Joy Give Joy Initiative), and three lime-green circular icon buttons for search, account, and cart on the right. The hero background is a shallow-depth close-up of hands chopping orange carrots on a wooden board with blurred greens behind. White overlay copy left reads YOUR PARTNER IN JOY in large bold all-caps, followed by a short paragraph on whole-food ingredients, Belly Biotics, and Dr. Fahey. A white rounded Shop Now button with green text sits below. A small dark circular pause control appears bottom-left, confirming video playback.
Key takeaway
Using real ingredient prep footage instead of product pack shots immediately signals whole-food credibility. Lime accent circles on utility icons tie the nav to the brand without recoloring the entire header.
Reuse notes
Strong pattern for DTC food or wellness brands where process transparency matters. Needs a strong background clip and enough shadow or overlay for white type legibility. Video hero adds weight; provide a still fallback for reduced motion.
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