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Full-bleed bedroom lifestyle photo hero with transparent nav, shipping bar, and serif on-location editorial overlay text.
Summary
Immersive homepage hero using a styled bedroom photograph with transparent white navigation and subtle serif editorial CTAs on the sides.
Visual description
Dark gray top bar with complimentary shipping message in white caps. Transparent header over photo: Shop+ and Explore left, centered HALE MERCANTILE serif logotype, Search/Trade/Log in/Bag right in white sans. Full-bleed bedroom scene with grey linen bedding, chunky knit throw, dark wood panel wall, tan cylindrical side table with ceramic vase, and peach curtain edge. White serif "On Location:" left-center and "Explore the Project" right-center as text CTAs.
Key takeaway
Transparent nav over photography with no dark scrim, relying on image tonality for contrast. Side-placed serif editorial prompts instead of a centered headline keeps focus on the scene.
Reuse notes
Best for luxury DTC with strong location shoots. Low-contrast photos will make white nav illegible without a scrim.
