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Ingredients section pairing an exclude list with minus icons and a two-up carousel of ingredient tiles with benefits and pagination.
Summary
Split ingredients band: left mission copy and eight-item exclusion list; right carousel showing hydroxyapatite and xylitol tiles with plus benefits and 1/12 pager.
Visual description
Warm off-white field. Left bold "Ingredients" heading, chemist collaboration paragraph, "We exclude" list with circular minus icons (dyes, foaming agents, parabens, sulfates, alcohol, sweeteners, microplastics). Right two gray square tiles with macro powder/crystal photos, bold titles, plus-icon benefit lines, body copy, faint next arrow, bottom-right "1 / 12" and NEXT label.
Key takeaway
Exclusion list beside inclusion carousel answers clean-label skepticism in one view. Macro tiles on gray squares feel lab-meets-apothecary.
Reuse notes
Ingredient-forward CPG pages. Carousel needs keyboard control; exclusion icons should not rely on color alone.
