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Two-column dark plum hero with an oversized lavender headline at left and a staff photo overlaid with live labour-cost metrics at right.
Summary
A two-column dark hero leading with an oversized lavender headline on the left and a photo of cafe staff on the right, overlaid with live labour-cost UI cards. The defining trait is layering real product metrics directly onto a candid workplace photo.
Visual description
Deep plum background. A slim top nav carries the "nory" wordmark, dropdown items, a Login link, and an outlined "Book a chat" button. Left column: a three-line oversized lavender headline "Profitability's secret ingredient." over a short muted paragraph and two buttons (a lavender-tinted primary, a dark outlined secondary). Right column: a rounded photo card of two baristas working, badged "Workforce Management" top-left, with floating UI overlays at the bottom showing "Cost of labour £17,213", a green "0% vs forecast" pill, and a Management / Front of house / Back of house progress strip.
Key takeaway
Overlaying actual product data cards on a human workplace photo so the hero shows both the people and the software in one image. The restrained two-CTA pairing and the single green accent against plum and lavender.
Reuse notes
Ideal for vertical SaaS serving a hands-on industry (hospitality, retail, field ops) where showing staff humanizes the product. Requires a strong candid photo plus believable overlay metrics. The plum-and-lavender scheme is distinctive, so adapt accent colors to brand.
