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Dark navy mega-footer with an italic-accent headline, demo CTA, and six dense columns of sitemap links.
Summary
A dark navy mega-footer that opens with a serif-italic-accented headline and a demo button, then resolves into six tightly-packed columns of sitemap links.
Visual description
On a deep navy background with a soft blue glow in the upper-right, a two-line headline reads "A smarter way to scale accounts payable", with "way to scale" set in a serif italic against the sans-serif of the rest. A blue "Request a demo" button sits below. A faint dotted rule separates this from the link area, which is organized into six columns of small white links grouped under bold headers: Products, Features, Solutions by Industry, Solutions by Team, Resources, Developers, Company, Compare, and Legal (several headers stack within columns). The "Compare" group lists "vs. Bill.com", "vs. Tipalti", "vs. Melio" and similar. A small "Copyright Routable 2025" line closes the bottom-right.
Key takeaway
The serif-italic word swapped into an otherwise sans-serif headline to add warmth at the footer, plus the dedicated "Compare" column of competitor pages, a strong SEO and bottom-funnel move. The faint corner glow keeps a flat navy footer from feeling dead.
Reuse notes
Suited to a content-rich B2B or fintech site with a deep sitemap and many comparison pages. The demo CTA up top catches users who scrolled to the end. Dense link columns demand careful grouping; the bold sub-headers keep it scannable. Works on dark backgrounds.
