Zazu client segment portrait cards

Summary

A segmentation section that maps three customer types to full-bleed black-and-white portrait cards with white overlay type and plus icons.

Visual description

White background. Top row pairs a dusty-pink "OUR CLIENTS" pill badge with a large headline "Whatever your size, we're the right fit." Below, three equal rounded cards use grayscale portrait photography as backgrounds. Each card labels a segment at top left (Company Creators, Self-employed, Scaling businesses), places a short white description at bottom left, and adds a thin circular plus button at bottom right. Subjects are smiling professionals in varied settings.

Key takeaway

Audience segmentation as visual cards instead of bullet lists. Grayscale portraits with white type create a magazine-like tier that feels premium on an otherwise minimal page.

Reuse notes

Use when one product serves multiple ICPs and you want self-selection without separate landing pages yet. Plus icons imply expand or navigate; wire them to modals or routes. Needs diverse, high-quality photography to avoid stock clich�s.