Gt-maru

Gt-maru

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joyful cartoon playground

Industrydesign
Palette
#0068ff
#ffff55
#ff8080
#ff9400
#00bf3a
#ffc800
#05cf9c
#84bbff
#000000
#ffffff

Color palette

brand
Sky Blue
#0068ff

Page background, hero section background — establishes a vivid, energetic canvas for the entire experience

Sunshine Yellow
#ffff55

Prominent heading text fill and outline, card backgrounds — provides high-contrast vibrancy against the blue canvas, evoking cheerful warmth

accent
Bubblegum Pink
#ff8080

Red outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color

Tangerine
#ff9400

Orange outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color

Lime Green
#00bf3a

Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color

Lemon Drop
#ffc800

Yellow wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color

Seafoam
#05cf9c

Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color

Slate Blue
#84bbff

Blue wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color

neutral
Deep Space
#000000

All text, borders, and outlines — provides strong definition and contrast for all UI elements

White Cloud
#ffffff

Hairline borders, dividers, input outlines, and card edges on light surfaces. Do not promote it to the primary CTA color

Typography

Type scale
display187px · 1 · -5.61px
The quick brown fox jumps over the lazy dog
heading45px · 1 · -1.35px
The quick brown fox jumps over the lazy dog
subheading25px · 1.3 · 0.38px
The quick brown fox jumps over the lazy dog
body16px · 1.4 · 0.24px
The quick brown fox jumps over the lazy dog
GT Maru
Weights
400
Sizes
16px, 25px, 45px, 187px
Line height
1, 1.3, 1.4
Letter spacing
0.24px, 0.38px, -1.35px, -5.61px
Fallback
Comic Sans MS, Gochi Hand

Primary typeface for all headings and body text. Its rounded, friendly forms and distinctive letter-spacing create a playful yet impactful brand voice. Small sizes use positive tracking for legibility, while large display sizes use negative tracking for tighter lockups.

Spacing & shape

Spacing
Section gap40px
Card padding30px
Element gap13px
Radius
Cards30px
navItems10px

Components

Navigation TagInteractive navigation item

Each tag uses a solid color from the accent palette for its background, with 'Deep Space' black text and a 3px 'Deep Space' border. Padding is 7px vertical and 10-20px horizontal, with a 10px border-radius, creating a chunky, rounded pill shape.

Outlined HeadingPrimary page title

Large headings utilize 'Sunshine Yellow' as the primary fill, with a prominent 'Deep Space' black outline. This treatment provides visual weight and enhances the cartoonish aesthetic.

Content CardInformation container

A 'White Cloud' background with a 3px 'Deep Space' border. Features generous padding of 30px on all sides and a large 30px border-radius, giving it a soft, bubble-like appearance.

Guidelines

Do
  • Always use 'Sky Blue' (#0068ff) as the primary page background to establish the core brand ambiance.
  • Apply a 3px 'Deep Space' (#000000) border to all content cards and interactive elements for a defined, cartoon-like edge.
  • Use 'GT Maru' typeface with the distinctive negative letter-spacing for large headlines and positive letter-spacing for body text to maintain clear hierarchy.
  • Implement 10px border-radius on all navigation items for a rounded, approachable feel.
  • Utilize 'Sunshine Yellow' (#ffff55) for prominent text fills and 'Deep Space' (#000000) for accompanying outlines to create high-impact, playful headings.
  • Maintain a comfortable density with 13px gaps between elements and 30px padding within content cards.
  • Vary navigation item background colors using hues from the accent palette (Bubblegum Pink, Tangerine, Lime Green, Lemon Drop, Seafoam, Slate Blue) to differentiate sections.
Don’t
  • Avoid using subtle color variations; always opt for vivid, high-contrast colors from the specified palette.
  • Do not introduce sharp corners; maintain the rounded aesthetic with 10px and 30px border-radii as specified.
  • Never use generic shadow effects; rely on bold outlines and vivid color contrasts for emphasis.
  • Do not use letter-spacing values outside the defined 'GT Maru' proportions – positive for small text, negative for large text.
  • Avoid heavy decorative elements or complex gradients that would detract from the flat, cartoonish style.
  • Do not use dark backgrounds for content areas; content should always be on 'White Cloud' (#ffffff) or 'Sunshine Yellow' (#ffff55) with a 'Deep Space' (#000000) border.

About this system

Show

GT Maru embraces a playful, maximalist aesthetic, reminiscent of a vibrant cartoon sky. The system features a dominant electric blue canvas offset by bold, saturated accents. Typography is oversized and impactful with a unique outlined and shadowed treatment, creating a sense of buoyant energy. Components are chunky and tactile, utilizing high-contrast borders and generous padding to define interaction areas.

Reminiscent of Sanity.io (older branding), Figma, Stripe (illustrations), Playbook.com.

# Gt-maru — Style Reference
> joyful cartoon playground

**Theme:** light

**Site:** https://gt-maru.com

GT Maru embraces a playful, maximalist aesthetic, reminiscent of a vibrant cartoon sky. The system features a dominant electric blue canvas offset by bold, saturated accents. Typography is oversized and impactful with a unique outlined and shadowed treatment, creating a sense of buoyant energy. Components are chunky and tactile, utilizing high-contrast borders and generous padding to define interaction areas.

## Tokens — Colors

| Name | Value | Token | Role |
|------|------|------|------|
| Sky Blue | `#0068ff` | `--color-sky-blue` | Page background, hero section background — establishes a vivid, energetic canvas for the entire experience |
| Sunshine Yellow | `#ffff55` | `--color-sunshine-yellow` | Prominent heading text fill and outline, card backgrounds — provides high-contrast vibrancy against the blue canvas, evoking cheerful warmth |
| Bubblegum Pink | `#ff8080` | `--color-bubblegum-pink` | Red outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color |
| Tangerine | `#ff9400` | `--color-tangerine` | Orange outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color |
| Lime Green | `#00bf3a` | `--color-lime-green` | Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color |
| Lemon Drop | `#ffc800` | `--color-lemon-drop` | Yellow wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color |
| Seafoam | `#05cf9c` | `--color-seafoam` | Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color |
| Slate Blue | `#84bbff` | `--color-slate-blue` | Blue wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color |
| Deep Space | `#000000` | `--color-deep-space` | All text, borders, and outlines — provides strong definition and contrast for all UI elements |
| White Cloud | `#ffffff` | `--color-white-cloud` | Hairline borders, dividers, input outlines, and card edges on light surfaces. Do not promote it to the primary CTA color |

## Tokens — Typography

### GT Maru
- **Substitute:** Comic Sans MS, Gochi Hand
- **Weights:** 400
- **Sizes:** 16px, 25px, 45px, 187px
- **Line height:** 1, 1.3, 1.4
- **Letter spacing:** 0.24px, 0.38px, -1.35px, -5.61px
- **Role:** Primary typeface for all headings and body text. Its rounded, friendly forms and distinctive letter-spacing create a playful yet impactful brand voice. Small sizes use positive tracking for legibility, while large display sizes use negative tracking for tighter lockups.

## Tokens — Type Scale

| Role | Size | Line height | Letter spacing |
|------|------|------|------|
| body | 16px | 1.4 | 0.24px |
| subheading | 25px | 1.3 | 0.38px |
| heading | 45px | 1 | -1.35px |
| display | 187px | 1 | -5.61px |

## Tokens — Spacing

- **Section gap:** 40px
- **Card padding:** 30px
- **Element gap:** 13px

## Tokens — Radius

- **Cards:** 30px
- **navItems:** 10px

## Components

### Navigation Tag
*Interactive navigation item*

Each tag uses a solid color from the accent palette for its background, with 'Deep Space' black text and a 3px 'Deep Space' border. Padding is 7px vertical and 10-20px horizontal, with a 10px border-radius, creating a chunky, rounded pill shape.

### Outlined Heading
*Primary page title*

Large headings utilize 'Sunshine Yellow' as the primary fill, with a prominent 'Deep Space' black outline. This treatment provides visual weight and enhances the cartoonish aesthetic.

### Content Card
*Information container*

A 'White Cloud' background with a 3px 'Deep Space' border. Features generous padding of 30px on all sides and a large 30px border-radius, giving it a soft, bubble-like appearance.

## Guidelines

### Do

- Always use 'Sky Blue' (#0068ff) as the primary page background to establish the core brand ambiance.
- Apply a 3px 'Deep Space' (#000000) border to all content cards and interactive elements for a defined, cartoon-like edge.
- Use 'GT Maru' typeface with the distinctive negative letter-spacing for large headlines and positive letter-spacing for body text to maintain clear hierarchy.
- Implement 10px border-radius on all navigation items for a rounded, approachable feel.
- Utilize 'Sunshine Yellow' (#ffff55) for prominent text fills and 'Deep Space' (#000000) for accompanying outlines to create high-impact, playful headings.
- Maintain a comfortable density with 13px gaps between elements and 30px padding within content cards.
- Vary navigation item background colors using hues from the accent palette (Bubblegum Pink, Tangerine, Lime Green, Lemon Drop, Seafoam, Slate Blue) to differentiate sections.

### Don't

- Avoid using subtle color variations; always opt for vivid, high-contrast colors from the specified palette.
- Do not introduce sharp corners; maintain the rounded aesthetic with 10px and 30px border-radii as specified.
- Never use generic shadow effects; rely on bold outlines and vivid color contrasts for emphasis.
- Do not use letter-spacing values outside the defined 'GT Maru' proportions – positive for small text, negative for large text.
- Avoid heavy decorative elements or complex gradients that would detract from the flat, cartoonish style.
- Do not use dark backgrounds for content areas; content should always be on 'White Cloud' (#ffffff) or 'Sunshine Yellow' (#ffff55) with a 'Deep Space' (#000000) border.

## Agent Prompt Guide

Quick Color Reference:
text: #000000
background: #0068ff
border: #000000
accent: #ff8080
primary action: no distinct CTA color

Example Component Prompts:
Create a navigation button for 'Mega': 'Seafoam' (#05cf9c) background, 'Deep Space' (#000000) text and 3px border, 10px border-radius, 7px vertical and 10px horizontal padding, 'GT Maru' weight 400 at 16px.
Create a hero headline: 'GT Maru' weight 400 at 187px, 'Sunshine Yellow' (#FFFF55) fill, 3px 'Deep Space' (#000000) outline, letter-spacing -5.61px.
Create an information card: 'White Cloud' (#ffffff) background, 30px border-radius, 3px 'Deep Space' (#000000) border, 30px padding. Text is 'Deep Space' (#000000) on 'GT Maru' weight 400 at 16px.

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