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joyful cartoon playground
Color palette
Page background, hero section background — establishes a vivid, energetic canvas for the entire experience
Prominent heading text fill and outline, card backgrounds — provides high-contrast vibrancy against the blue canvas, evoking cheerful warmth
Red outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color
Orange outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color
Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color
Yellow wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color
Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color
Blue wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color
All text, borders, and outlines — provides strong definition and contrast for all UI elements
Hairline borders, dividers, input outlines, and card edges on light surfaces. Do not promote it to the primary CTA color
Typography
- Weights
- 400
- Sizes
- 16px, 25px, 45px, 187px
- Line height
- 1, 1.3, 1.4
- Letter spacing
- 0.24px, 0.38px, -1.35px, -5.61px
- Fallback
- Comic Sans MS, Gochi Hand
Primary typeface for all headings and body text. Its rounded, friendly forms and distinctive letter-spacing create a playful yet impactful brand voice. Small sizes use positive tracking for legibility, while large display sizes use negative tracking for tighter lockups.
Spacing & shape
Components
Each tag uses a solid color from the accent palette for its background, with 'Deep Space' black text and a 3px 'Deep Space' border. Padding is 7px vertical and 10-20px horizontal, with a 10px border-radius, creating a chunky, rounded pill shape.
Large headings utilize 'Sunshine Yellow' as the primary fill, with a prominent 'Deep Space' black outline. This treatment provides visual weight and enhances the cartoonish aesthetic.
A 'White Cloud' background with a 3px 'Deep Space' border. Features generous padding of 30px on all sides and a large 30px border-radius, giving it a soft, bubble-like appearance.
Guidelines
- Always use 'Sky Blue' (#0068ff) as the primary page background to establish the core brand ambiance.
- Apply a 3px 'Deep Space' (#000000) border to all content cards and interactive elements for a defined, cartoon-like edge.
- Use 'GT Maru' typeface with the distinctive negative letter-spacing for large headlines and positive letter-spacing for body text to maintain clear hierarchy.
- Implement 10px border-radius on all navigation items for a rounded, approachable feel.
- Utilize 'Sunshine Yellow' (#ffff55) for prominent text fills and 'Deep Space' (#000000) for accompanying outlines to create high-impact, playful headings.
- Maintain a comfortable density with 13px gaps between elements and 30px padding within content cards.
- Vary navigation item background colors using hues from the accent palette (Bubblegum Pink, Tangerine, Lime Green, Lemon Drop, Seafoam, Slate Blue) to differentiate sections.
- Avoid using subtle color variations; always opt for vivid, high-contrast colors from the specified palette.
- Do not introduce sharp corners; maintain the rounded aesthetic with 10px and 30px border-radii as specified.
- Never use generic shadow effects; rely on bold outlines and vivid color contrasts for emphasis.
- Do not use letter-spacing values outside the defined 'GT Maru' proportions – positive for small text, negative for large text.
- Avoid heavy decorative elements or complex gradients that would detract from the flat, cartoonish style.
- Do not use dark backgrounds for content areas; content should always be on 'White Cloud' (#ffffff) or 'Sunshine Yellow' (#ffff55) with a 'Deep Space' (#000000) border.
About this system
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GT Maru embraces a playful, maximalist aesthetic, reminiscent of a vibrant cartoon sky. The system features a dominant electric blue canvas offset by bold, saturated accents. Typography is oversized and impactful with a unique outlined and shadowed treatment, creating a sense of buoyant energy. Components are chunky and tactile, utilizing high-contrast borders and generous padding to define interaction areas.
Reminiscent of Sanity.io (older branding), Figma, Stripe (illustrations), Playbook.com.
# Gt-maru — Style Reference > joyful cartoon playground **Theme:** light **Site:** https://gt-maru.com GT Maru embraces a playful, maximalist aesthetic, reminiscent of a vibrant cartoon sky. The system features a dominant electric blue canvas offset by bold, saturated accents. Typography is oversized and impactful with a unique outlined and shadowed treatment, creating a sense of buoyant energy. Components are chunky and tactile, utilizing high-contrast borders and generous padding to define interaction areas. ## Tokens — Colors | Name | Value | Token | Role | |------|------|------|------| | Sky Blue | `#0068ff` | `--color-sky-blue` | Page background, hero section background — establishes a vivid, energetic canvas for the entire experience | | Sunshine Yellow | `#ffff55` | `--color-sunshine-yellow` | Prominent heading text fill and outline, card backgrounds — provides high-contrast vibrancy against the blue canvas, evoking cheerful warmth | | Bubblegum Pink | `#ff8080` | `--color-bubblegum-pink` | Red outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color | | Tangerine | `#ff9400` | `--color-tangerine` | Orange outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color | | Lime Green | `#00bf3a` | `--color-lime-green` | Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color | | Lemon Drop | `#ffc800` | `--color-lemon-drop` | Yellow wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color | | Seafoam | `#05cf9c` | `--color-seafoam` | Green wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color | | Slate Blue | `#84bbff` | `--color-slate-blue` | Blue wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color | | Deep Space | `#000000` | `--color-deep-space` | All text, borders, and outlines — provides strong definition and contrast for all UI elements | | White Cloud | `#ffffff` | `--color-white-cloud` | Hairline borders, dividers, input outlines, and card edges on light surfaces. Do not promote it to the primary CTA color | ## Tokens — Typography ### GT Maru - **Substitute:** Comic Sans MS, Gochi Hand - **Weights:** 400 - **Sizes:** 16px, 25px, 45px, 187px - **Line height:** 1, 1.3, 1.4 - **Letter spacing:** 0.24px, 0.38px, -1.35px, -5.61px - **Role:** Primary typeface for all headings and body text. Its rounded, friendly forms and distinctive letter-spacing create a playful yet impactful brand voice. Small sizes use positive tracking for legibility, while large display sizes use negative tracking for tighter lockups. ## Tokens — Type Scale | Role | Size | Line height | Letter spacing | |------|------|------|------| | body | 16px | 1.4 | 0.24px | | subheading | 25px | 1.3 | 0.38px | | heading | 45px | 1 | -1.35px | | display | 187px | 1 | -5.61px | ## Tokens — Spacing - **Section gap:** 40px - **Card padding:** 30px - **Element gap:** 13px ## Tokens — Radius - **Cards:** 30px - **navItems:** 10px ## Components ### Navigation Tag *Interactive navigation item* Each tag uses a solid color from the accent palette for its background, with 'Deep Space' black text and a 3px 'Deep Space' border. Padding is 7px vertical and 10-20px horizontal, with a 10px border-radius, creating a chunky, rounded pill shape. ### Outlined Heading *Primary page title* Large headings utilize 'Sunshine Yellow' as the primary fill, with a prominent 'Deep Space' black outline. This treatment provides visual weight and enhances the cartoonish aesthetic. ### Content Card *Information container* A 'White Cloud' background with a 3px 'Deep Space' border. Features generous padding of 30px on all sides and a large 30px border-radius, giving it a soft, bubble-like appearance. ## Guidelines ### Do - Always use 'Sky Blue' (#0068ff) as the primary page background to establish the core brand ambiance. - Apply a 3px 'Deep Space' (#000000) border to all content cards and interactive elements for a defined, cartoon-like edge. - Use 'GT Maru' typeface with the distinctive negative letter-spacing for large headlines and positive letter-spacing for body text to maintain clear hierarchy. - Implement 10px border-radius on all navigation items for a rounded, approachable feel. - Utilize 'Sunshine Yellow' (#ffff55) for prominent text fills and 'Deep Space' (#000000) for accompanying outlines to create high-impact, playful headings. - Maintain a comfortable density with 13px gaps between elements and 30px padding within content cards. - Vary navigation item background colors using hues from the accent palette (Bubblegum Pink, Tangerine, Lime Green, Lemon Drop, Seafoam, Slate Blue) to differentiate sections. ### Don't - Avoid using subtle color variations; always opt for vivid, high-contrast colors from the specified palette. - Do not introduce sharp corners; maintain the rounded aesthetic with 10px and 30px border-radii as specified. - Never use generic shadow effects; rely on bold outlines and vivid color contrasts for emphasis. - Do not use letter-spacing values outside the defined 'GT Maru' proportions – positive for small text, negative for large text. - Avoid heavy decorative elements or complex gradients that would detract from the flat, cartoonish style. - Do not use dark backgrounds for content areas; content should always be on 'White Cloud' (#ffffff) or 'Sunshine Yellow' (#ffff55) with a 'Deep Space' (#000000) border. ## Agent Prompt Guide Quick Color Reference: text: #000000 background: #0068ff border: #000000 accent: #ff8080 primary action: no distinct CTA color Example Component Prompts: Create a navigation button for 'Mega': 'Seafoam' (#05cf9c) background, 'Deep Space' (#000000) text and 3px border, 10px border-radius, 7px vertical and 10px horizontal padding, 'GT Maru' weight 400 at 16px. Create a hero headline: 'GT Maru' weight 400 at 187px, 'Sunshine Yellow' (#FFFF55) fill, 3px 'Deep Space' (#000000) outline, letter-spacing -5.61px. Create an information card: 'White Cloud' (#ffffff) background, 30px border-radius, 3px 'Deep Space' (#000000) border, 30px padding. Text is 'Deep Space' (#000000) on 'GT Maru' weight 400 at 16px.









