Treecard

Treecard embraces a natural, confident visual language, defined by a deep forest green and a striking crisp white for text. The design is spacious, allowing content to breathe over muted background imagery. Typography is bold yet clear, leveraging a custom sans-serif to establish a distinct, trustworthy voice. The system prioritizes clarity and a strong connection to its environmental mission with minimal embellishments. Always use 'Forest Canopy' (#143437) as the primary background for sections containing large, prominent text. Render all prominent text and headings in 'Parchment White' (#fff4df) when on a 'Forest Canopy' background for maximum contrast and readability. Utilize Gilroy font with a weight of 600 for all main headings. Maintain generous padding; apply 144px for horizontal spacing and 10-16px for vertical padding within contained elements. Prioritize natural imagery, such as dense forest landscapes, as background elements, ensuring text readability with appropriate contrast. Avoid using highly saturated, non-brand colors; the palette is intentionally restrained. Do not introduce complex gradients or shadows; the surface treatment is flat and understated. Do not use type sizes smaller than 12px; legibility is paramount. Avoid tight content blocks; embrace spacious layouts and ample negative space. Do not deviate from Gilroy for primary text and headings; it defines the brand's typographic voice.