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Wellness brand identity for Nera built on a rounded blob mark and lilac-to-coral gradients, shown across Instagram posts and an OOH billboard reading GROW YOUR MIND.
Summary
A wellness identity for a brand named Nera, anchored by a single petal-cluster blob logomark and lilac-to-coral gradient fields carried across social posts and an outdoor billboard.
Visual description
Top row is a contact-sheet of brand applications: a deep plum tile holding the white blob mark, then two square Instagram posts (one reading NURTURE YOUR WORLD in green over a soft gradient, one a portrait framed inside a rounded gradient blob), with a third post peeking off the right edge. The lower half is a wide photographic mockup of a wall-mounted billboard in a tiled interior: a lilac-to-coral gradient panel with GROW YOUR MIND set in plum all-caps display type at left, and the Nera wordmark plus blob mark at lower right. Hedge planters sit below the billboard, grounding the render in a real space.
Key takeaway
The blob mark is reused three ways: as a solid logo, as a photo mask, and as the gradient shape itself, so one form carries the whole system. Pairing a soft pastel gradient with a heavy plum accent keeps the palette gentle without going weak.
Reuse notes
A strong template for pitching a calm consumer wellness, mindfulness, or self-care brand where you need to show the mark living across social and OOH at once. The blob-as-mask trick needs a decent portrait to land. Works best when the gradient stays low-contrast and the accent color does the heavy lifting.
