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A white serif display lockup reading 'Close Your Eyes' sits centered on black inside a hand-drawn rounded frame whose sides pinch inward like an hourglass.
Summary
A centered white serif wordmark, "CLOSE YOUR EYES" stacked on three lines, wrapped in a thin custom rounded-rectangle frame whose left and right sides curve inward to form a soft hourglass waist.
Visual description
The composition is mostly empty black, with the lockup occupying a small central zone. The type is a high-contrast serif with sharp bracketed serifs and pronounced thick-thin stroke modulation, set in all caps but with a few lowercase letterforms slipped in (the small "o" and "u") so the words breathe and avoid a rigid grid. The three lines, "CLOSE", "YOUR", "EYES", are tightly stacked and centered. A single hairline outline frames them, its vertical edges pinched inward at the midline so the container reads as a custom shape rather than a plain box. Pure white type, pure black field, no other elements.
Key takeaway
Draw a bespoke containing frame whose silhouette flexes to the type instead of using a default rectangle, the pinched waist turns a simple lockup into a mark. Mixing a few lowercase glyphs into an all-caps serif setting adds warmth and rhythm without breaking formality.
Reuse notes
Reach for this when a wordmark needs to feel literary, intimate, or fashion-adjacent rather than corporate. The high-contrast serif demands clean reproduction at size; it will lose its hairlines if printed small or embroidered. Inverts cleanly to black-on-white.
