Preview image. Unlock full-res
Street billboard mockup running four alternating green and navy panels, mixing high-contrast serif copy lines with gradient gem shapes and oversized 3-6-5 numerals.
More like this
See all
Summary
A long street-level billboard carrying four side-by-side panels that alternate between acid green and deep navy, so the identity reads as a rhythm rather than a single image.
Visual description
The billboard sits above a hoarding on a city corner, shot with a black taxi and passers-by in frame. Panel one is acid green with a five-line serif headline in navy, "The team you thought you needed.", set over a faint white polygon outline. Panel two is navy and holds a three-by-three grid of soft egg-shaped blobs filled with a green-to-blue gradient. Panel three returns to green with "The team you actually need." in the same serif, plus a small all-caps line reading "MADE POSSIBLE BY" above the logo. The final and widest panel is navy and carries the numerals 3, 6 and 5 rendered in a thin gradient face, scattered among faceted crystal shapes, thin pink and blue polygon wireframes, and a textured blue mineral cutout. Every panel is footed by the stacked 365 TALENTS logo, green on navy and navy on green.
Key takeaway
Treating a wide billboard as four separate posters rather than one canvas: the message alternates copy, pattern, copy, and then a purely graphic finale, so the brand reads at both walking and driving speed. The gem motif works twice over, as flat gradient blobs and as thin wireframe polygons.
Reuse notes
Good reference for out-of-home campaigns that need to stretch a small set of assets across a wide format, and for identities built on a two-colour flip (dark ground with bright type, bright ground with dark type). The serif and the gradient 3D shapes are doing very different jobs, so the pairing needs the strict colour discipline shown here to avoid looking busy.
