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Street-furniture advertising mockup pairing cropped portrait photography with cream typographic panels where each person's job title is struck through in acid green and replaced by their real traits.
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Summary
Four portrait-format ad panels in brushed steel street furniture, alternating close-cropped portraits with cream copy panels that cross out a job title and replace it with what the person is actually like.
Visual description
The frame shows four vertical illuminated panels set into polished stainless housings on a paved street. Panel one is a tightly cropped photo of a woman laughing with her head tilted back, signed with the green stacked 365 TALENTS logo bottom left. Panel two is warm cream: "Jane." sits on top, "Account Planner." below it is struck through by two thick acid-green rules, and the replacement lines "Ambitious. Master baker.* Superstar." follow in a heavy navy serif, with a small all-caps footnote "ABSOLUTELY KILLER BROWNIES" and the navy logo beneath. Three gradient gem shapes float around the type. Panel three is a portrait of a man in a denim shirt and round glasses against a blue backdrop, again logo-signed. Panel four repeats the copy structure for "Dave." with "Operations Manager." struck out and replaced by "People person. Computer whizz. Absolute Hero." and its own footnote about Mario Kart.
Key takeaway
The green strikethrough rule is the whole idea: it turns the brand colour into a piece of editing, so the message is performed rather than described. Alternating photo and text panels lets a single campaign fill a run of adjacent frames without repeating a layout.
Reuse notes
Strong reference for recruitment, HR and people-first campaigns that need a personal tone without slipping into stock-photo blandness. The asterisked footnote is what carries the humour, so the format needs genuinely specific copy per person; generic traits would collapse it.
