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A brand-guideline logo-construction page mapping the Recycle Wise mark with x-height ratios, two interlocking black discs, and a heavy grotesque wordmark.
Summary
A logo-construction page from a brand guideline that pins the Recycle Wise mark to a proportional grid, labeling each unit as a multiple of x (5x, 9x, 4x, 3x).
Visual description
Light grey page with a thin black rule across the top and a three-column running header reading "Design and Brand Guidelines / Logo & Brandmark / Logo." The mark sits left of center: two heavy black discs overlapping into a recycle-loop monogram, set against the wordmark "Recycle Wise" in a very bold grotesque, stacked on two lines with a registered trademark glyph. Fine black guide lines and dimension brackets annotate the construction with labels 5x, x, 9x, 4x and 3x. Bottom-left carries the heading "LOGO CONSTRUCTIONS" in two lines, with a justified caption at bottom-right stating the proportions are fixed.
Key takeaway
The x-multiple measurement system, marking every spacing relationship as a ratio of one base unit, so the logo scales without anyone re-guessing the gaps. Pairing a geometric disc monogram with a much heavier wordmark gives the lockup a clear anchor and tail.
Reuse notes
Reach for this when building the logo-construction page of a brand guideline or a one-page identity spec. The grey-on-grey palette keeps the focus on geometry; swap to white if you need higher print contrast.
