Malewicz Swiss brand guidelines spreads

Summary

A tiled mockup of eight brand-guideline pages for a studio named Malewicz, each spread built on a strict Swiss grid, oversized Helvetica headings, and a Bauhaus-inflected primary palette. The defining thing is how thoroughly the system is documented: intro, mission/vision, logo, color, type, icons, illustration.

Visual description

The composition shows a printed booklet open at the top, then a 2x3 grid of individual spreads beneath, all on near-white pages with thin rule lines and tiny running headers. Headings are set huge in black Helvetica Neue, often splitting a phrase across two stacked words (OUR / MISSION, OUR / VISION). The logo page shows the MALEWICZ wordmark with a crossbar apostrophe and protection-area diagrams. The PRIMARY PALETTE spread lays out vertical bars in black, white, red, blue, yellow and green with hex and CMYK values beneath each. The type spread specimens Helvetica Neue Medium and Light with full character maps. The icon-set page presents a 4x4 grid of flat circular Bauhaus-style icons, and the illustration page shows angular geometric figures in the same primary colors.

Key takeaway

Documenting an entire identity in one consistent grammar: same thin-rule header, same oversized two-word heading treatment, repeated on every spread so the deck reads as one system. Vertical color bars with hex plus CMYK stacked underneath each swatch make a compact, scannable palette page. Pairing a strictly neutral Helvetica system with bold primary-color geometric icons keeps it disciplined but not cold.

Reuse notes

A reference for assembling a complete brand-guidelines document, especially the section order (mission, logo, color, type, icons, illustration) and the two-word oversized heading device. Best when you have a clean grotesk and a small saturated palette to commit to. The Bauhaus icon style is specific, swap it for your own motif but keep the flat circular containment.