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Two framed posters on a grey tiled wall: the left features illustrated figures and the nib logo on a cream ground; the right displays a portrait and call-to-action on bright lime-green.
Summary
Two framed posters on a grey tiled wall: the left features illustrated figures and the nib logo on a cream ground; the right displays a portrait and call-to-action on bright lime-green.
Visual description
Street-level installation of two large posters mounted on tiled grey wall. Left poster on cream background shows partial illustrated figures (woman in blue with cargo elements, pink and earth-tone palette) with "nib" logo and text anchor. Right poster is saturated lime-green with serif headline "Getting you on your way." centered above a portrait photo of a smiling woman, with "nib" logo and website footer below. The green poster bleeds right past the left frame, creating compositional overlap and emphasizing the secondary message. Framing is industrial metal with dark grey edges, making the graphic content read bold and legible from street distance.
Key takeaway
The lime-green accent on the right poster pops against the muted left side, creating visual journey and hierarchy across both pieces. Using illustration on one poster and photography on the other adds narrative variety while keeping the logo consistent. The color treatment (earth tones + cream on left, electric green on right) makes this campaign memorable without feeling disjointed.
Reuse notes
Strong approach for financial services or insurance brands that need to feel approachable and human. The dual-format strategy works for sequential street viewing or paired installations. The lime-green is attention-grabbing for out-of-home, especially against the industrial grey background of a real site. The typography mix (sans-serif on left, serif on right) reinforces the content split without confusion.
