Alternative Airlines "Easy glider" tote

Alternative Airlines "Easy glider" tote, minimal, typographic, dark

Preview image. Unlock full-res

A dark green tote hung on a cafe chair, printed with "Easy glider" split by a lime looping flight path that ends in an arrowhead.

More like this

See all
Industrytravel
Palette
#0E3A32
#B7DA5C
#FFFFFF
#B98A55

Summary

A dark green canvas tote photographed hanging from a wooden chair, carrying a two-word line of copy that a lime looping line threads through and completes.

Visual description

The bag hangs by two straps from the back of a light oak chair, with a wooden table edge above and a grey tiled floor below, warm daylight falling from the right. On the bag, "Easy" sits upper left and "glider" lower right in white rounded sans-serif at large size. Between them a single lime green line sweeps out of the first word, loops back on itself in a wide bow, and runs down to an outlined arrowhead that points into the second word. The lockup sits small in the lower left corner: the circular arrow mark beside "Alternative Airlines" stacked on two lines in white. The canvas is slightly creased so the print follows the fabric.

Key takeaway

One continuous line does the work of both an illustration and a connector, carrying the eye from the first word to the second and letting a two word joke fill a whole bag without extra elements.

Reuse notes

A strong template for merchandise copy that has to read at a distance: two big words, one graphic gesture, a small lockup anchored in a corner. Works best on a dark ground where a single bright accent can carry the line. The diagonal composition needs a tall format and would need rebalancing on a square or wide surface.

More like this

Keep what you find

A free account saves references to boards and can send you a weekly email of picks based on what you save.

To see every result, go Pro.