Main green delivery van livery

Summary

The identity applied to a small three-wheeled delivery van, with the wordmark filling the ribbed cargo panel in lime and the sun mark riding alone on the cab door.

Visual description

Shot square to the side, the van sits at the kerb of a wet grey street in front of a cream rendered building with a white sash window and black iron railings. The bodywork is a deep glossy green with strong highlights along the top edge and the ribbing of the box. The serif "Main" wordmark is set very large across the upper half of the cargo panel in acid lime, its baseline running just above the horizontal ribs so the ribs cut faintly through the letterforms. On the lower cab door a lime circular sun icon with a simple smiling face sits on its own, small by comparison. Chrome mirror, grey wheel rim, and a dark bumper break the green. No phone number, no url, no strapline anywhere on the vehicle.

Key takeaway

Two elements only, wordmark on the box and icon on the cab, at wildly different scales. Leaving off the usual contact clutter is what makes it read as a brand object rather than a work van, and the gloss dark green lets the single lime do all the signalling.

Reuse notes

A strong reference for food delivery, grocery and hospitality brands planning vehicle livery or any large-format single-colour application. Depends on a wordmark that stays legible when ribbing or panel seams run through it. The restraint only works if the brand does not actually need to advertise a phone number on the vehicle.