A landscape billboard fixed flat to a modern building elevation, carrying a two line serif headline on the left and an illustrated aircraft cabin scene on the right.

Visual description

The photograph shows a facade of pale grey metal panels and dark tinted glazing, with a strip of yellow green foliage at the lower right. The board is deep navy with a thin light frame. "Hop and go!" is ranged left across two lines in a light contrast serif, near white except for "go!" which is set in a periwinkle italic. Below it sits the Tutu wordmark at large size in its usual white and periwinkle split. The right half shows a flat illustration of a person seen from behind and slightly above, brown hair in a bun, magenta top, orange trousers and pale trainers, sitting in a pale blue seat and leaning towards a rounded cabin window filled with flat blue. A green scalloped badge overlaps the seat back carrying a small white plane glyph above the words "Tickets from 99" and a euro sign. Three periwinkle chevrons trail off the right edge behind the seat.

Key takeaway

The scalloped badge is a deliberately loose, hand cut shape in an otherwise geometric system, which is exactly why the price is the first thing read. The trailing chevrons give a static seated figure a direction of travel without adding a motion blur or a speed line cliche.

Reuse notes

Good in situ reference for travel and marketplace advertising where a price point has to sit inside a warm illustrated scene. The layout only works when the headline is three or four words; longer copy would crowd the wordmark beneath it. The badge colour must stay outside the core palette or it stops reading as an interruption.