Deezer yellow wipe campaign frame

Summary

A two-part ad layout in which an acid yellow panel with a torn, flame-like right edge slides in over black and carries the headline, while the photograph fills whatever is left.

Visual description

The loop opens on solid black. A yellow field sweeps in from the left, its right edge cut into rounded spikes so it reads as torn paper rather than a straight column, and it uncovers a photograph of a young woman standing in a dry golden field under a blue sky, wearing grey trousers and a dark jacket held up over one arm. Black all-caps headline type builds line by line across the yellow: "MORE", then a small black wave heart set on the same baseline, then "MOODS", "THAN A" and "SULKY EX", tightly leaded and left aligned. Over the photograph sit a white now-playing pill with a purple play button naming the track "Kiss Ur Face Forever" by Orla Gartland, and a small "Download now" line with two black app store badges in the bottom right corner. In the last beats the yellow shape shifts again, its spiked edge redrawing and the type re-settling slightly lower.

Key takeaway

The irregular edge does the work a diagonal or a plain split would do, and it belongs to the brand because it echoes the wobbling wave mark. Building the headline line by line inside the coloured panel keeps the photograph untouched, so the same layout can be re-skinned with any artist shot.

Reuse notes

A dependable template for music, app and lifestyle advertising where a headline must sit beside a portrait without covering it. The joke-led copy sets the tone, so it needs a brand with permission to be irreverent; with corporate copy the loud yellow and torn edge will feel mismatched.