Eurovision 2023 double-decker bus livery

Summary

The identity applied as transit livery: a yellow bus whose lower panels carry oversized heart arcs while the upper band holds the slogan and event wordmark.

Visual description

A yellow double-decker bus runs left to right across the lower half of the frame, photographed in three-quarter view against a columned stone civic building and a blue sky. The bus roof and window band are yellow. Along the upper deck a navy line reads "UNITED BY MUSIC" in condensed caps, preceded by a magenta, blue, and navy heart burst at the front and followed by a white three-square broadcaster logo and the script-and-sans event wordmark with its heart-shaped "V." A row of small white partner logos sits beneath the slogan. The lower body panels carry oversized nested arcs in blue, navy, magenta, and yellow that read as cropped hearts, with a solid blue wedge running to the rear wheel. Along the building behind, portrait banners in yellow, blue, and navy hang between the columns repeating the heart graphic and "UNITED BY MUSIC." The pavement and road are empty, keeping the vehicle isolated.

Key takeaway

Cropping the heart motif so hard that only the arcs survive lets it wrap a curved, window-interrupted surface without any shape being cut awkwardly. Keeping all copy on the single straight window band is what makes a busy livery still legible in motion.

Reuse notes

A useful model for transit and fleet applications where windows, doors, and wheel arches break up the canvas: put the pattern below the window line and the type on it. The banner run behind shows the same artwork at a second scale, which is worth copying when a route passes a landmark. The pale stone backdrop is what lets the yellow read; against a bright or busy street it would need the navy variant.