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A bright yellow rounded-square icon with a smiling face symbol paired with cream-colored wordmark text on a dark teal background.
Typesans-serif
Moodfriendly, fun, professional, energetic
Industrysaas
Tagssmiley, shopping, accessible, approachable, e-commerce, consumer-friendly, One word, Modern, Face, Circle, Square, Geometric, Negative space, Sans-Serif, Rounded, Bold, symbol-text, wordmark: Frimity, complementary, warm, yellow, orange, teal
Palette
#0D1F22
#FDCD30
#FEF0C9
Summary
A bright yellow rounded-square icon with a smiling face symbol paired with cream-colored wordmark text on a dark teal background.
Visual description
A yellow rounded square contains a black curved line resembling a smile. To the right, the word Frimity is written in a bold, white sans-serif typeface. The entire logo is set against a dark charcoal background.
Key takeaway
Use a simple geometric shape as a container for a minimal icon to create a distinct brand mark.
Reuse notes
Reach for this when designing a logo for e-commerce & dtc, saas. Pairs with friendly, playful identity systems. Original by Royerk.
