Habit Coffee lilac takeaway cup

Summary

A single takeaway cup shot flat against a saturated pink field, branded with one oversized rotated wordmark and nothing else.

Visual description

An arm in a cobalt blue sweatshirt reaches in from the left edge and holds a paper cup upright just right of centre. The cup body is soft lilac with a plain white base band and a glossy black domed sip lid. Habit is printed across it in heavy black display sans with rounded, slightly quirky letterforms, rotated ninety degrees so it reads bottom to top and runs nearly the full height of the cup. Below the wordmark, small black lowercase type reads by mad espresso team on two lines. The background is a single flat pink with no gradient, prop or shadow beyond the soft cast under the hand, and a wide empty area fills the left half of the frame.

Key takeaway

Two close pastel tones, pink ground against lilac cup, keep the object separate without contrast, so the only hard element in the picture is the black type. Turning the wordmark on its side lets it run at a size the small cup could never take horizontally.

Reuse notes

A clean template for hospitality and food identities that live on one hero item. The blue sleeve is doing deliberate colour work against the pink, so a neutral sleeve would flatten it. Rotated type only reads when the word is short.