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A site hoarding split into vertical color panels, each holding one cut-out cookie shot large, with the wordmark set vertically in a narrow pink strip.
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Summary
A hoarding built as a run of flat color panels, one cookie per panel shot cut-out and oversized, with the only typography turned on its side in a narrow pink slot.
Visual description
Frontal photograph of a temporary hoarding in front of a building wrapped in white protective sheeting, standing on a crazy-paving stone pavement. The hoarding is divided into vertical panels of unequal width in flat pink, ochre, mint green, pink again and yellow. Each wide panel carries a single cookie photographed cut-out, tilted and scaled so it nearly touches the panel edges: a pink-frosted cookie cropped at the left edge, a thick chocolate chip cookie on ochre, a dark chocolate cookie topped with pale mint frosting and cookie crumb on green, and a yellow swirl-frosted cookie cropped at the right edge. Between the last two, a narrow pink strip carries the crumbl wordmark in heavy black rounded sans, rotated ninety degrees so it reads bottom to top. Panel seams and fixing screws are visible, and the daylight is flat and even.
Key takeaway
Giving each product its own color panel and letting it fill that panel edge to edge means the range reads at traffic speed with no copy at all. Rotating the wordmark into an offcut strip turns a leftover width into the brand slot rather than wasting it.
Reuse notes
A clean model for hoardings, market stalls, exhibition walls and long-format web strips where a product range must carry the message. Requires consistent cut-out photography with matched lighting across every item. The vertical wordmark works only because the strip is too narrow for anything else; do not repeat the trick on a wide panel.
