Living Things campaign portrait with sticker overlays

Summary

A very tightly cropped campaign portrait carrying no product at all, branded only by two sticker graphics placed in opposite corners.

Visual description

The photograph fills a tall vertical frame with a man's face cropped at the forehead and chin, looking up and off camera with a broad open smile. Skin texture, stubble and laugh lines are left completely unretouched at very close range. He wears a pink satin shirt against a soft pink backdrop, so the whole image sits in a narrow warm color band. Top left, a cream scalloped sticker carries "Feel Good Soda" curved along its upper edge in black with a coral smiley sun beneath. Bottom left, a mint green sticker with a wobbly outline carries "Refreshingly Carbon Negative" on three lines in the same black casual sans, set at a slight tilt. Both stickers sit flat on the image with no shadow, reading as applied vinyl rather than part of the scene.

Key takeaway

The product is entirely absent and the brand still lands, because the sticker language is distinctive enough to work as the identity carrier. Placing the sustainability claim inside a playful sticker keeps a potentially worthy message in the same tone as the rest of the campaign.

Reuse notes

Good for social-first or poster campaigns that need to feel human before they feel commercial. Works best with genuinely candid casting and a backdrop tuned to the subject's wardrobe. The sticker placement must respect the face, so plan crops with clear negative space in two corners.