Maid Aid horizontal key visual with cleaner character

Summary

A wide blush key visual built around a single flat-illustrated cleaner, with the three-line call to action balanced on the left and the wordmark on the right.

Visual description

A flat blush field fills the frame with no texture or gradient. Dead centre stands a vector illustration of a cleaner: light skin, a magenta cap, a magenta short-sleeved shirt over a dark tee, dark plum cargo trousers with pocket detail and magenta shoes, arms folded across the chest around a dark spray bottle with a magenta trigger. The face is drawn with minimal linework, two dot eyes, a small nose and a closed smile. Behind the figure sit two large plum slabs with slightly irregular, hand-cut edges, overlapped by two thin open ring outlines, a small magenta filled circle on a stem, a short vertical bar and a small circle-and-dot pair near the feet. To the left, If you need help, just call! is set in three lines of heavy rounded plum sans, ranged left and vertically centred. To the right, the maid aid 4 you wordmark sits in plum with the 4 you element raised as a superscript. The website address runs in small magenta type in the top left corner. Everything is flat colour with no shadow.

Key takeaway

A single character plus three or four loose geometric props is enough to build a full width key visual, and letting the ring outlines and slabs overlap the figure ties the illustration into the background instead of floating it. The raised 4 you in the wordmark is what keeps a plain rounded logotype from reading as generic.

Reuse notes

Suited to web banners, van livery or any wide format where a single figure has to carry the frame. The composition depends on the empty blush margins, so it will not crop to square without losing either the copy or the wordmark. Flat colour throughout means it prints cheaply in two or three inks.