Calendly Brand Identity

Summary

Smith & Diction's rebrand for Calendly featuring a refreshed logomark, expanded color palette, custom icon set, and contextual sub-brand lockups across scheduling, payments, and AI features.

Visual description

A white concentric C logo marks the center of a soft, heavily blurred gradient backdrop. The background transitions from cool blue at the top through warm peachy-beige in the middle to golden yellow and green tones at the bottom, creating an organic, sunset-like color progression that has been completely defocused for a dreamlike effect.

Key takeaway

A fully blurred gradient background transforms a simple logomark into something memorable by providing rich, warm color contrast that sets a welcoming, approachable tone without visual noise.

Reuse notes

Reach for this as a identity system reference. Pairs with typographic, geometric directions. Original by Mike Smith.