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A large digital screen in a transit concourse showing a half-white, half-violet event panel with a booth wayfinding headline and a ring of green 3D arrow blades.
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An in-situ digital out-of-home mockup where the screen is divided straight down the middle, typography on the left and a violet gradient carrying a 3D brand graphic on the right.
Visual description
The screen is mounted in a dark bezel on a wood-panelled kiosk in a dim concrete concourse, with glass doors at the left edge, a polished floor reflecting the panel, and a rough vaulted ceiling above. The left half of the artwork is a near-white gradient. A short two-line label, Modern workflows make happier clients, sits at the top in small grey sans-serif, with a thin rule running from its right edge to the panel edge and a second rule below it. The headline Find us at Booth 3B is set in two lines of light-weight sans in near-black, followed by a bare right-pointing arrow on its own line. A second small block near the bottom reads Workflows made simple at ShareFile.com above another hairline, and a black asterisk-style mark of six arrowheads sits in the bottom right corner of the white half. The right half is a periwinkle to violet vertical gradient holding a loose ring of green and teal arrow-shaped 3D blades, each slightly rotated and casting no shadow, arranged so the ring stays open at the top.
Key takeaway
The hard vertical split lets a single template carry a changeable message on one side and a fixed brand graphic on the other, and the hairline rules aligned to the copy blocks give a nearly empty white field a visible grid. Rendering the logo's six arrowheads as separate floating 3D objects turns the mark itself into the campaign imagery.
Reuse notes
A clean pattern for conference and event promotion where the headline changes per placement. The layout assumes a wide landscape screen and a lot of empty space, so it does not downscale to social crops without losing the hairline system, and the light left half needs a bright screen to hold up in a dark environment like this one.









