Preview image. Unlock full-res
Portrait screen poster with a three-line headline top left, a woman in red turning to camera, and the logo lockup reversed out at the foot.
More like this
See all
Summary
A single portrait poster on a wall-mounted screen where a red-clad figure fills the lower two thirds and the logo sits large across the bottom edge, half over her shoulder.
Visual description
The screen hangs on a grey tiled wall between two rough concrete columns, with a thin conduit running to its top edge. The poster field is a warm off white. Top left, "Seu dinheiro. / Perto. / Fácil." is set in three lines of light-weight black sans with generous leading. A small red pill button carrying the url sits top right on the same baseline as the first line. A woman with auburn hair in a deep red sweater is photographed from behind, turning her head back over her shoulder into warm directional light, cut out and dropped so she occupies the bottom two thirds. Across the very bottom, the red mark and the wordmark "Tecban" run at large size, black where they cross the pale ground and white where they cross her red shoulder.
Key takeaway
Letting the wordmark change color mid-letterform as it crosses the photograph keeps it huge without adding a bar or a scrim. Pairing a light, quiet headline with a loud logo inverts the usual weight distribution and still reads.
Reuse notes
A strong single-message poster layout for portrait screens, lift lobbies and social stories. Requires a subject whose garment matches the brand color and a clean cutout at the bottom edge. The knockout logo trick fails if the photo has busy detail where the letterforms land.
