Trulioo mint business card on wood and dotted paper

Summary

One business card shot in portrait format, sitting flat across the boundary between a pale dotted notepad and dark grained wood so the mint stock reads against both.

Visual description

The frame is vertical and split roughly a third to two thirds. The left third is a warm white sheet printed with a widely spaced grey dot grid. The right is oak or walnut with strong grain and a deep angular shadow falling across it. The card sits horizontally across the join, slightly proud of the surface with a soft drop shadow beneath its lower edge. The stock is a saturated mint green with a visible uncoated tooth. In the top left corner, contact details are set small in a dark green grotesque: a name in bold, a role beneath it, then an email and phone number in regular weight with a line break between the blocks. Bottom left carries an underlined web address. Bottom right holds the "Trulioo" wordmark in the custom serif with a small registered mark, the only serif on the card and roughly three times the size of the contact type.

Key takeaway

Straddling two surfaces in one shot tests the stock colour against a light and a dark neighbour at the same time, which a single seamless backdrop cannot do. Keeping all the utility type in one small corner block leaves the diagonal sweep of the card empty and lets the serif wordmark land alone.

Reuse notes

Good stationery photography reference for a brand whose main asset is a colour plus a wordmark. The dot grid paper is a subtle nod to systems and data without adding a graphic device. Needs a saturated stock to survive the strong shadow; a pale or tinted card would go grey in the right hand third.