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Two white die-cut stickers, the pixel horse symbol and the wordmark, applied at an angle to a black laptop deck.
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Summary
A tight crop of a black laptop deck carrying two white-bordered die-cut stickers, one of the symbol and one of the wordmark, set at a casual tilt.
Visual description
The frame is filled by the lower left corner of a matte black laptop, with the shift, fn, control, option and command keys and part of the Z, X and C row along the top edge, speaker grille at upper left, and the trackpad entering from the right. Two stickers sit on the palm rest. The upper one is the horse symbol built from stacked black bars and dots, cut out with a thick white keyline that follows every notch of the shape so the negative gaps between bars stay open. Below and to the left, the wordmark "TwelveLabs" is die-cut as a single white-outlined piece, rotated a few degrees off horizontal. Both stickers show soft shadowing at their edges against the textured black surface.
Key takeaway
Die-cutting the symbol tight to its fragmented outline, rather than boxing it, keeps the mark's data-trace character intact even at sticker scale. The white keyline is what makes a black mark survive on a black surface.
Reuse notes
A useful proof that a complex fragmented logo still cuts and reads at small physical sizes. The keyline adds visual weight, so a mark designed for flat digital use may need its spacing checked before it is cut this way.
