TwelveLabs horse mark locomotion sheet

Summary

A specimen sheet of the brand symbol rendered as sixteen sequential gallop frames, framing the logo explicitly as a motion study rather than a static mark.

Visual description

A flat light grey field holds a four by four grid of wide rounded-rectangle cells outlined in a thin grey hairline, with generous gutters. Each cell centres a small horse silhouette assembled entirely from short black bars and square dots of varying length, so the animal reads as a scan or data trace rather than a drawing. The pose advances cell by cell from a compressed bunched stance in the first frames to a fully extended stride and back. Under each figure sits a small outlined pill label reading "FIG - 01" through "FIG - 16" in caps. Along the bottom edge, two pills at left read "ANIMAL LOCOMOTION" and "PLATE 626", and two at right read "EADWEARD MUYBRIDGE" and "1830 - 1904".

Key takeaway

Building the symbol out of horizontal bars turns a familiar animal into something that reads as video frames or waveform data, which is exactly the company's subject. Presenting it as a numbered plate with archival credits gives a new mark an instant lineage.

Reuse notes

Reach for this when a logo has a motion or sequence idea baked in and a single lockup would undersell it. The pill-label and hairline-cell furniture is doing the "scientific plate" work, so keep those details crisp at small sizes.