A wide black hoarding photographed in daylight, divided into three near-identical panels in which two translucent rounded bars cross over a portrait, flanked by solid colour circles and a short name-and-experience credit.

Visual description

The shot looks along a black hoarding running under a concrete bridge deck, with blue handrails and pale sky above and grey paving in the foreground. Hard diagonal shadows fall across the surface. Along the top of the hoarding, a single line runs the full width: the brand mark and "xrecruiter" wordmark at the far left, the line "Powering the next generation of recruiters" centred, and the url at the far right, all in white. Below, three compositions repeat at even intervals. Each is built from two thick rounded-end bars crossing at their centres to form an X, rendered in translucent colour so the photograph underneath shows through where they overlap and the intersection reads darker. Each X is accompanied by two or three solid-fill circles in complementary colours placed at its corners, and a cropped portrait of a smiling person on a phone or at a desk sits behind the crossing point. A three-line credit in small white type gives a name, a role and a years-of-experience figure, positioned top left for the first panel, top right for the second and bottom right for the third.

Key takeaway

Building the X from two rounded bars set to multiply over the photography means the logo motif and the image occupy the same space instead of sitting side by side, and the darkened intersection gives the mark a centre without drawing it. Moving the credit block to a different corner in each panel is what stops a three-up repeat from looking like a printing error.

Reuse notes

A strong pattern for construction hoardings, office wraps or exhibition walls where a brand has a simple geometric motif and access to people photography. The translucent overlay needs portraits that are already dark or low contrast, otherwise the colour bars wash out. Note that in this shot the third credit block falls partly across a bright area and loses legibility, which is the risk of placing white type over uncontrolled imagery.