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Four panel grid showing the tri-lobed mark as a painted wall mural, as body paint on hands, printed on sneakers and blown up as foil balloons.
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See allSummary
A two by two board of photographs proving the same three lobed shape survives four completely different physical materials, none of them carrying a wordmark.
Visual description
Top left: a yellow corrugated metal wall with an oversized version of the mark painted across it in concentric cyan and deep violet stripes, a small figure walking past at the bottom right for scale. Top right: two hands resting together, the backs painted with four small versions of the mark in watercolor style washes of red, magenta, green and blue. Bottom left: a pair of black high top canvas sneakers seen soles up against white, their side panels covered in a scatter of small iridescent marks in pink, green and blue. Bottom right: five chrome foil balloons in the shape of the mark, clustered against white with crimped seams and bright specular highlights. The four images are butted together with no gutters and nothing else appears in frame.
Key takeaway
The shape is tested against paint, skin, fabric and inflated foil, and it holds in each because the silhouette is simple and the surface treatment is allowed to change completely. Presenting them as one tight quad makes the range argument in a single image.
Reuse notes
A useful layout for the applications page of a brand deck or case study when you want breadth without a long scroll. Copy the discipline of leaving every panel free of the wordmark. Note the panels are unequal in visual weight, so the grouping only works when all four share a similar brightness and background.
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