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An editorial poster encoding plastic waste statistics as two proportional area shapes -- a dominant green rounded rectangle (81%) and a smaller purple form (9%) -- with a bold condensed 'CHANGE' wordmark at the base.
Summary
An editorial poster encoding plastic waste statistics as two proportional area shapes -- a dominant green rounded rectangle (81%) and a smaller purple rounded triangle (9%) -- with a bold condensed "CHANGE" wordmark at the base and Italian-language data attribution beneath.
Visual description
White portrait poster presented against a black background. The headline "Architecture. Cities. Life." appears in regular-weight black sans-serif in the top-left corner. The majority of the poster area is occupied by a large bright green rounded rectangle that bleeds from near the top to just above the type zone. Overlapping its lower-right corner is a smaller purple rounded triangular form, noticeably smaller in area, implying a roughly 9:1 proportion. At the very bottom of the poster, the word "CHANGE" is set in ultra-heavy condensed black sans-serif in full-bleed display scale, with the letters partially obscured behind the green shape, creating a layered effect. Below the main composition, a caption line in small Italian-language text reads "Stato della plastica dal 1950 al 2015" with two colored dot labels: "9% riciclata / 81% primaria non piu in uso" -- using a green dot for 81% and a purple dot for 9%, directly keying the shapes to the proportions.
Key takeaway
Using absolute area (the size of the shape) as the data encoding channel rather than a pie or bar chart makes the 9% vs 81% split visceral and poster-worthy at a glance. The two-color system (green = dominant, purple = minority) doubles as data encoding and brand palette, requiring no legend beyond the dot key at the base. The partially obscured "CHANGE" wordmark creates typographic tension that would read as a print cover or exhibition panel.
Reuse notes
Strong reference for editorial data posters, environmental/sustainability reports, and any context where a single ratio needs maximum visual impact. The proportional area approach works best with stark ratios (not 48%/52%). Needs a confident color pairing with sufficient contrast to read as two distinct data series. Italian-language text limits direct reuse but not the structural idea.
