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Stacked campaign layout using a dramatic mountain landscape photograph overlaid with three orange-bordered action cards in French, layered above a dark data section with grid of topic tiles.
Summary
A multi-tiered environmental campaign layout combining an immersive mountain landscape with three orange-framed action cards, stacked above a dark section housing a grid of topic tiles for further engagement.
Visual description
The composition is vertically stacked in three zones. The top zone features a dramatic landscape photograph (rounded-corner frame) of mountains and sky, with "Equiterre valoir" displayed at the top in large sans-serif. Overlaying the lower third of the landscape are three cards with white text and orange left borders ("de voir notre monde changer...", "de vogir decouvrir...", "de vous sinformer..."), each with an orange circular button icon. The middle zone contains a bold statement headline in a large sans-serif serif mix: "L'urgence d'agir n'a jamais été aussi grande" followed by clarifying body text in smaller sans-serif. The bottom zone shifts to a dark gray background and displays a 3-column grid of rectangular topic tiles (varying heights, alternating dark tones and content imagery), each with an orange accent dot and sans-serif label. The overall color story balances the warm, earthy mountain tones against cool dark gray and accent orange.
Key takeaway
The stacking strategy: anchor attention with an immersive photograph, layer interactive elements (orange-framed cards) as a progressive disclosure layer, then transition to a scannable grid of deeper topics. The consistent orange accent throughout (card borders, buttons, grid dots) unifies disparate information zones. The typography shift from display headline to body to tile labels creates clear information hierarchy within a dense layout.
Reuse notes
Effective for nonprofit environmental campaigns, petitions, or awareness platforms where you need to move users from emotional hook (landscape), through immediate action (cards), to exploration (topic grid). The orange accent works well against neutral and cool backgrounds. Requires French or bilingual context; adapt language and labels for other campaigns.
