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A split-composition marketing graphic: lime-green left panel with Portuguese tagline and Fin logo, paired with black-background product shot of a lime-green tote bag held by a figure.
Summary
A two-panel campaign graphic for Fin Business School: a lime-green left panel with a Portuguese statement and logo, paired with a dark product shot of a branded tote bag carried by a person.
Visual description
Split-screen composition with stark color contrast. Left panel: bright lime-green background (#C4FB75) with black sans-serif text ("Conhecimento parado nao impacta." / "Stationary knowledge has no impact.") and Fin Business School logo in black at bottom-left. Right panel: black background with a hand holding a lime-green tote bag bearing the Fin logo, shot in profile against dark shadow. The bag's bright color pops against the black, creating visual continuity with the left panel. The overall effect is bold and declarative, grounded in a functional product.
Key takeaway
The uncompromising color contrast (acid lime against black) as a tool for command and memorability; the vertical split balancing concept (left text/brand) with tangible object (right product); the use of a simple tote as a canvas for brand communication.
Reuse notes
Effective for education, B2B, or corporate social campaigns emphasizing bold messaging or direct action. Works well for merchandise launches, corporate culture statements, or marketing campaigns targeting professional audiences. The bright green reads as young and energetic without being casual; avoid for luxury or high-formality contexts. The split-screen layout translates well to web or print carousel formats.
