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A brand identity system for 'BSC Los Angeles-Ca' presented as a graphic layout alongside a photographic mockup on weathered wood.
Summary
A brand identity system for 'BSC Los Angeles-Ca' presented as a graphic layout alongside a photographic mockup on weathered wood.
Visual description
The left side features a dark brown logo system containing icons of a fish, waves, a surfboard, and a sun, paired with the text 'BSC' and 'Los Angeles-Ca'. The right side shows a photographic mockup of a white sun icon stenciled onto a vertical, weathered brown wooden surface.
Key takeaway
Combine minimalist line-art icons with handwritten typography to create a relaxed, coastal brand identity.
Reuse notes
Use this approach when designing branding for surf shops, beach resorts, or outdoor lifestyle brands.
